We try to show examples of existing work prior to beginning and re-state the purpose before presenting them to combat any confusion. The biggest downside to these that we've found is that clients can sometimes confuse these with compositional designs if they are not designed and explained properly. These are well-suited for small to large projects where exploring brand personality is essential to the assignment. Essentially, this is where it all comes together. They also include styling like the Style Boards and inspiration like the Inspiration Boards. After anywhere from 4 to 8 hours, a designer will emerge with a rich, immersive design that's reflective of the idea they were tasked with illustrating. Concept boards start with brainstorming concepts and ideas as a team and end with individual designers each taking one concept to explore. Sometimes you need to illustrate a story or concept and you need to show more than element styling to do so. Probably because they are the most fun to create. These are the favorite of designers at Viget. Good for: app designs or clients who already have brand identity guidelines.Duration: 1 or 2 designers, 2 to 4 hours each.
Purpose: Establishing color palettes, introducing typography, light styling of elements to illustrate a direction.In our opinion, these are not as valuable when you are looking to help define a brand, brand identity, or deeper concept. We like to use these on our app designs and for clients who already have some sort of brand identity guidelines from which to work from. We typically have one or two designers spend around 2 to 4 hours on each Style Board. They can include elements of Inspiration Boards as a means to get started and/or illustrate existing examples. Essentially, Style Boards begin to play with stylistic elements like color palettes, typography, and interface elements but only explore concept and mood on a basic, surface level. Samantha goes on in her article to equate Style Tiles to carpet samples which is a pretty good analogy, in my opinion. Samantha Warren wrote about these recently and dubbed them "Style Tiles" which is a nicer, catchier name. Often times you need to show original design but don't necessarily need to illustrate any deep conceptual thinking. Good for: internal, pro-bono, or otherwise small projects.Duration: 1 designer, 1 to 2 hours each.Purpose: Showing found inspiration as a base to get started.We often use these on our internal or pro-bono projects. They are super easy to create, but risk having too much influence from existing sources. Inspiration boards are well-suited for small projects that move quickly. They are meant to establish "here's what we like", "here are some different approaches", and "here's generally the direction we'd like to go in". Usually only one direction is needed, though additional ones may be helpful. We typically have one designer spend an hour or two on them. They don't take long and require little or no original design. These are effectively collages of found inspiration. Here are some examples that illustrate what we mean. Since then, our two variations have morphed into three. I originally approached this subject back in 2008 looking at two variations of mood boards. Ultimately, we always have the same goal in mind – to start broad in efforts to get early feedback that will allow us to narrow our focus as we begin to work on the details of a design. Essentially, mood boards aren't a one-size-fits-all kind of thing and we have different approaches to them. I wanted to shed a little more light on the subject to talk about some variations of the practice and how we look at them at Viget. For designers at Viget, Mood Boards are consistently among our favorite topics to discuss and deliverables to create.
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